MARKETING & DISTRIBUTION
Once the order is complete, Dawg Ears is still there to see the entire process through. Creating and obtaining the shirts is one thing, but there's still a lot of work to be done when it comes to selling the shirts. We took lead on everything from marketing and promoting the merchandise, to order intake and packaging/shipping.
PANGEA MERCH GIVEAWAY

Dawg ears held an Instagram giveaway contest in which followers were encouraged to follow CJ $wavy and share their favorite song from his album, PANGEA. A personal message and video from CJ $wavy was used to announce and congratulate the winner and thank those who participated.
Creating initiative that drives traffic was key for this giveaway. We noticed a growth in CJ $wavy's streams during the giveaway, while CJ $wavy saw a growth in followers.





